A single stand for Universo Prosecco
April 19, 2018
One universe for three different worlds, a single stand for three players.
Milan, 19th of April 2018 - Stipa takes part at Vinitaly 2018 ( Verona Fairground 15 - 18 April) , the greatest event dedicated to the wine world - with the set-up of UNIVERSO PROSECCO, the stand where the three Consorzi di Tutela del Prosecco, Conegliano Valdobbiadene Docg, Prosecco Doc and Asolo Montello Docg joined to “team up together".
Stipa, based on a project by Studio Azzurro and Claudio Ticca, performs an exhibition area to offer an educational path discovering the distinctive identities of the three denominations. The area has been shaped and it has the idea of a "witness box". It’ s internally carried out with precious materials and experiential and interactive technologies, which report the complexity of Prosecco in its three Denominations of origin, through a multimedia emotional journey.
The first stop is a big animated map, projected on a platform suspended from the floor. It leads the visitor to discover the treasures coming from the enology tradition, an important artistic and architectural heritage, the different situations which involve Prosecco as the main player, its bubbles and people who produce it and drink it every day.
In the second stop, further paths and beauties emerge to be explored, moving into each single denomination, which reveals itself full of history, traditions, innovation, style, ingenuity, talent and creativity. A site where the Italian life style, appreciated abroad, is daily performed.
Mario Pozza, Chamber of Commerce Treviso and Belluno ‘s President, has visited the stand: "For the first time it’s a great satisfaction to see the teamworking of the three Consorzi, together in the multimedia space, which allows us to offer to the markets a unique message of Prosecco". In fact, it is not about to highlight one product, but it’s about the strategic communication of the entire territory. I’d like to congratulate the exhibition companies for the quality of the product and the beauty of the exhibition spaces”- concludes Pozza.
Stipa boasts to represent "this latest universal success of Italian excellence".Stipa renews its historic presence at Vinitaly and awaits its followers at the next edition on 7-10 April 2019.GO TO UNIVERSO PROSECCO- VINITALY PAGE