BikerX and Stipa: when design convey the culture of road safety
Dec. 16, 2019
In 2019 the collaboration between Stipa and BixerX is born and we are very proud: a school for bikers that through engaging booths promotes safe driving on two wheels.
BikerX, is a start-up born in January 2019. Today it has an important fleet and a team of instructors who, through courses differentiated by level of experience, transmit the culture of being a biker. Everybody is encouraged to be a real biker: women, young people and all those who want to improve their driving style.
The collaboration is born during the month of March with an event in Reggio Emilia, has continued with the preparation for the Bikers Festival, the popular charity event held for 22 years in Cologno al Serio (BG) and reaches its peak with the EICMA in Milan.
Eicma is in fact the most important national event in the sector which in this year's edition attracted almost 1 million fans.
BikerX has opted for an outdoor area, where on the basis of a container, Stipa set-up a space that could accommodate and aggregate the bikers, right next to the course track customized with giant inflatables.
The style of the stand recalls the tribal world, being together in a group linked by a strong passion, the language is young and fresh because the culture of road safety must be something attractive, not boring, which allows everyone to appreciate the world of two wheels with less risks.
Moreover, BikerX was the protagonist of the "Safe Roads Project" event at the Orio Center, as safety ambassador together with the Police and Inail.
2020 will start immediately with a very interesting appointment, the MotorBike Expo in Verona (16-19 January) where BikerX will be present with two spaces, designed and set-up by Stipa, characterized by different concepts but always linked together, like two faces of the same coin. Stay Tuned!